How Pandora Used AI GTM Consulting to Turn Remnant Audio Inventory Into a Real-Time Revenue Engine
The AI GTM consulting brief was direct: Pandora had tens of thousands of unsold audio ad slots burning off every day. By the time a human account executive spotted the gap, the inventory had cooled, the CPM floor had dropped, and the advertiser had moved on. This case study documents how Vivify 247 rebuilt the … Read more