We all know the importance of a supportive workplace. When dedicated employees feel heard and fulfilled at work, they perform well. But feeling heard at work is more than receiving a pat on the shoulder. Providing unlimited access to the best, state of the art tools, resources, and ideas is the best way you can tell your people, “We are here to support you.”

And this doesn’t only apply to salespeople. Customer-facing employees may not necessarily be “salespeople,” but every person in your company is connected to sales, directly or indirectly. Giving your customer-facing employees the preparation they need to engage your prospects in meaningful ways is a significant and powerful way to help your employees and your sales. The more you can engage your own employees, the more they will contribute to engage your prospects.

When you combine an innovative sales culture with a supportive, resourceful work environment, your employees, regardless of what department they may be in, will go above and beyond their potential with determination and dedication.