Your website is your one-way ticket to captivating your prospects online. It has a job: to bring new customers and partners to your business. It’s the only marketing and sales tool that can work without rest and has the potential to transform first contact visitors into purchasers if it’s designed correctly.
An attractive website design with great visual appeal and easy to access features on all devices significantly influences the way your website visitors perceive your brand. Your website is basically the online salesperson that advises your visitors what your business does, what it provides, and the why behind your brand and mission. We can help bring your website to its fullest potential and make it the salesperson, storyteller, and unforgettable brand you need it to be. Let us help you transform your online identity for the better.
Customers take time from their first encounter with your website to their wallets, depending on what your product or service may be. To ensure that you close the sale, your business has to devote energy to the interaction it has with your prospects. A well-designed, responsive website is the solution to bridging that gap between first contact and purchase. The benefits are twofold:
People want and respect the opinions of subject matter experts, not eager salespeople. They want to purchase the solutions to their problems from experts who know what they’re talking about from years of experience. Thought leadership is the gateway to building trust and transparency with your potential customers – basically, the right way to tell your target audience, “Let me help advise you.” The best tool to give your prospects that message is your website.
Your prospects need to be able to locate the information they’re looking for on your website. The fulfillment they feel from the success of their search when they find what they need brings them back to consume more of your content until they are hooked on your product or service, and the solutions you provide.
Your website is your first and ultimate opportunity to demonstrate that your products or services are the solution to your prospects’ problems. Vivify can help you use that opportunity to your advantage.
With a rapidly changing market, your website has to provide its visitors the experience of what working with you will be like. Your website visitors expect a well-rounded and engaging user experience – an experience that includes all your creative and professional content as well as the structure of your website itself. Perfecting your website so that it performs at its fullest potential in communicating and expressing your brand identity increases your chances of attracting and engaging your ideal customers.
People are constantly looking online for solutions. When your website design fits the exact description of their problem – bingo! Making your content easy to find makes your solution your prospects’ go-to solution. So, simplify the discovery process for your prospects. The more they learn from your content, the more they’ll trust you. And the more they trust you, the closer they will be to doing business with you.