Paid Search

Paid Search - Pay-Per-Click Management

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Paid search is a great channel for generating leads fast, but can get costly at times. Having the right landing page is crucial, additionally, it’s extremely important to keep an experienced set of eyes on campaign performance at all times. Our marketing strategy team and paid search managers pay close attention to all client campaigns daily, and with some clients it’s real-time. When PPC Pay-Per-Click Management is executed properly it’s a great channel, for small, mid-sized, and fortune category clients.

PPC Marketing Management - An Overview

PPC marketing management involves building campaigns that move your ideal audience from different search engines and relevant websites to yours. As a marketing agency focused on strategic moves, our PPC management process involve the following:

Research on Keywords and Buyer Persona
Key Performance Indicator Analysis
PPC setup
Conversion Tracking
Feedback and revision

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Why PPC Management?

PPC campaigns can be a very complex process. From setting up the campaign to determining the best online marketing strategy for your business, there are multiple variables and details to consider. Once all of that has been figured out, you then get hit with a whole new list of things to do: managing the campaign, adding keywords, and new ads, just to name a few. Like we just said, it’s pretty complex – we like that though! So, why not hand the project to a team of certified PPC experts who can nurture your campaign with the consistent attention it needs?

Paid advertising can get a bit complicated, especially when you’re dealing with a large but strict budget. The right PPC management campaign can grow profits by using a variety of tools to enhance monthly processes, all while saving your business more money and time by shortening and flattening the learning curve.

What Vivify Can Do For You

Changing bid prices & automated bid technologies

Expanding and refining keyword lists

Editing ad copy

Testing campaign components for cost-effectiveness

Tracking conversions

Building and managing promotional campaigns

Adding and removing new service and product ads

Reviewing performance reports

Our paid search experts have 20 years of combined experience to bring to the table. We’ve been at it since the Overture days (Google it). We’re big believers that a metrics-based approach for lead generation and marketing campaigns. We’re confident in our ability to deliver top-shelf results that increase your bottom line ROI.

Chat with us and learn more about creating a new paid search campaign or we’re more than happy to give you a free analysis on a current campaign you have running. We’re here to help and we’ve added new blood to hundreds of campaigns.

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