Finance

Transform Your Brand's Identity
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When we think of the brands we love and trust, the ones that sell us things we use daily, we don’t necessarily think of banking and finance related services. Even though we need and use them every day, so much of the financial industry gets a bad rap. Heck, it’s so bad that 92% of people polled between the ages of 18-34 say that they don’t trust financial institutions to handle their money well.

Knowing this, your fintech & finance company needs to accept the necessity of a rebrand. You need to transform your image from one that makes your audience uncomfortable and skeptical into an authentic and trustworthy image. Show your audience that your company truly understands and relates to their previously frustrating experiences with other financial institutions, and they will be convinced that they can trust doing business with you.

Finance marketing- Vivify B2B marketing agency, Boston, MA

How To Rebrand

To rebrand, you have to understand why the disconnect between customers and fintech exists in the first place, and that usually stems from three specific things:

  • confusing financial language
  • untrustworthy advice or reputation issues
  • incompatible or unpleasurable client experience

Fix The Problems

The less your potential clientele understands the services you provide, the more disconnected they will feel, and the less likely they will be to give you business. So throwing around jargon that only works with your coworkers is not the right way to go. Use the right vocabulary that helps your target audience identify with you – a relatable brand is an approachable brand, and that is the image you want. 

People don’t like to fool around with their hard-earned money. They want it to go to a place that they can trust. Inconsistencies in advice and starkly contrasting client experiences don’t contribute to building trust between you and your potential clients. Listen, address their concerns, and give your clients the advice they need and want. The goal here is not to brag about how much you know about interest rates and the stock market – it’s to show your target audience, “I know you care about your money’s safety, and so do we.” 

The weapons you need to redefine your brand are authenticity and honesty. Communicate and give your audience the aura of social responsibility and credibility that your company embodies, and the trust will follow. Let us help you in creating a digital marketing strategy that achieves your new brand. We’ll help you build that bridge between you and your future prospects.

The weapons you need to redefine your brand are authenticity and honesty. Communicate and give your audience the aura of social responsibility, and credibility that your company embodies, and the trust will follow. Let us help you in creating a digital marketing strategy that achieves your new brand. We’ll help you build that bridge between you and your future prospects.

Finance marketing- Vivify B2B marketing agency, Boston, MA

Our process drives your business to its fullest potential.

Learn more about each step Vivify takes to ensure marketing success!
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Vivify 247-B2B marketing agency located in Boston, MA
Vivify 247-B2B marketing agency located in Boston, MA
Vivify 247-B2B marketing agency located in Boston, MA
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