To rebrand, you have to understand why the disconnect between customers and fintech exists in the first place, and that usually stems from three specific things:

• confusing financial language
• untrustworthy advice or reputation issues
• incompatible or unpleasurable client experience

Fix The Problems

The less your potential clientele understands the services you provide, the more disconnected they will feel, and the less likely they will be to give you business. So throwing around jargon that only works with your coworkers is not the right way to go. Use the right vocabulary that helps your target audience identify with you – a relatable brand is an approachable brand, and that is the image you want. 

People don’t like to fool around with their hard-earned money. They want it to go to a place that they can trust. Inconsistencies in advice and starkly contrasting client experiences don’t contribute to building trust between you and your potential clients. Listen, address their concerns, and give your clients the advice they need and want. The goal here is not to brag about how much you know about interest rates and the stock market – it’s to show your target audience, “I know you care about your money’s safety, and so do we.” 

The weapons you need to redefine your brand are authenticity and honesty. Communicate and give your audience the aura of social responsibility and credibility that your company embodies, and the trust will follow. Let us help you in creating a digital marketing strategy that achieves your new brand. We’ll help you build that bridge between you and your future prospects.