Bankruptcy LawyersBusinessMay 22, 2021by Jay C0Best Marketing Practices for Bankruptcy Lawyers

With the sheer amount of users getting information off the web, it can be an uphill battle to fight and stand out from the crowd while marketing a bankruptcy law firm. In the current scenario, while the world is facing its biggest pandemic due to COVID-19, online marketing has become the backbone of law firms. Digital channels will be more critical than ever.

To drive more and more online traffic, we will need a well-executed online marketing strategy that will bring in bankruptcy clients consistently. So, here are some tips that will help bankruptcy lawyers focus their attention on the areas that matter the most for the law firms to create their presence in the market.

1. Ask yourself first what kind of clients do I want?

Law firms tend to shift towards the areas where they have the most experience. That’s usually based on the education, experience, overall backgrounds of the primary partners or founding partners. Likewise, some attorneys want high settlement cases while others wish to handle criminal defense law or corporate law.

If a firm wants to focus on marriage and family law, they’ll need a different tone than a mesothelioma class action attorney. A great rule of thumb is to publish engaging content that identifies the target audience and is worth reading.

2. Answer Questions

There are common questions asked by potential clients who know what they are looking for and what they want it. You can search for those common bankruptcy questions that clients generally ask or want to ask before hiring a bankruptcy attorney and accommodate both types on your website with a clean FAQ area.

Some basic questions that are asked daily by clients are:

  • How do I File for Bankruptcy
  • What not to do before filing chapter 7, 11, or 13
  • Will I lose my vehicle or jewelry
  • Do I have to appear in court in front of a judge
  • Can I go to jail if I just opened a card up before filling
  • How much will it hurt my credit and will it be a permanent black mark
3.Commit to Search Engine Optimization (SEO):

Search engine optimization is the culmination of content affected by factors such as how your website functions. To increase your search presence, you need to commit to a multifaceted SEO plan that feeds google with your NAP ( name, address, and phone number).

You should have a website that is completely SEO optimized and mobile-friendly. It should display your online profile in a professional way. Most importantly, the website should have rich organic content that is 100% genuine, relevant, and accessible.

If you are choosing to optimize your website yourself, some of the best practices are 

  • trying to get more backlinks organically by creating great content
  • and placing a strong call-to-action (CTA) for readers.
  • Do careful keyword research
  • Place relevant keywords in your copy
  • Alt-tags, title, captions, and descriptions in your image,
  • use plugins like Yoast  and All in One SEO Pack
4. Investment in PPC Advertising:

Organic marketing and the Brand building are the two pillars of the marketing strategies, and it cannot be ignored at any cost. In the current scenario, Pay-per-Click (PPC) marketing is one of the fastest-growing channels for law firms practicing in many areas.

Google AdWords, in particular, as it is an excellent platform for law firms where you can create ads that will be shown to users searching for specific queries, this will allow you to appear at the top of the search results at a time when potential clients are actively looking for the bankruptcy lawyer.

Hiring a bankruptcy lawyer typically occurs when there is a need for one and doesn’t happen just because someone saw a commercial on TV, so we can conclude that AdWords is the best PPC platform for law firms to invest in. Keep in mind that AdWords can also break the bank if you don’t have a well-thought-out strategy.

5. Stellar Reviews:

Reviews are critical, and a single review can drive the potential client to the telephone. A bankruptcy filing is a very complicated procedure as it involves various perspectives like deciding chapters ( chapter 7, chapter 11, chapter 13, etc.) related to the particular case. Don’t be afraid to ask a client that you’ve performed well for to leave a review on Google, Facebook, or Twitter. That will, in turn, get more prospective clients calling your office.

6. A Step into email marketing:

Email marketing is very crucial for the growth of our law firm. Nowadays, 90% of people have an email address. It isn’t easy to find someone without an email these days so that we can use it as an instrument in our marketing strategy. There are various ways we can market our law firms through emails like:

  • We can ask the website visitors to subscribe to the email newsletter, and hence we can be in constant touch with them.
  • We can offer the potential client a free no-obligation consultation, but with filling out a form/landing page. We then have their necessary information such as email, name, phone via email.
  • We can add some client testimonial videos, which will compel them to subscribe to our email, and hence we can keep on informing them about our services and goals.

Therefore we can say that the combination of useful content, strong branding, SEO optimization, valuable feedback/reviews, and online marketing will help your Bankruptcy law firm to stand out from your competitors.

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